The eLearning Blog

Tag: marketing and advertising

  • Marketing and Advertising Production Studio Achieves Planned Set Days With a Demonstrating ROI L&D Strategy and Cluelabs xAPI LRS

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    Facing shifting schedules and budget creep, a marketing and advertising production studio implemented a Demonstrating ROI learning and development strategy, instrumented with xAPI and the Cluelabs xAPI Learning Record Store to tie training to production KPIs. The result was planned set days that protect creative time and budgets, with fewer reshoots, lower overtime, and tighter… Read full article

    Written by

    elearning

  • How a B2B Content and Demand Generation Marketing Firm Used 24/7 Learning Assistants to Lift Pipeline and Meeting Quality

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    In the marketing and advertising industry—specifically a B2B content and demand generation business—this case study shows how implementing 24/7 Learning Assistants delivered in-the-flow enablement that teams actually used. Instrumented with xAPI and connected to the Cluelabs xAPI Learning Record Store, the program linked topics searched, resources accessed, and knowledge checks to CRM pipeline events and… Read full article

    Written by

    elearning

  • Raising Creative Quality in Marketing and Advertising: Upskilling Modules Help a Performance Marketing Shop Lift Copy and Mobile Edits

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    This executive case study from the marketing and advertising industry shows how a performance marketing shop implemented Upskilling Modules—paired with an embedded AI coaching tool—to quickly raise the baseline on ad copy and mobile edits. The modular training, reinforced by instant guidance from the Cluelabs AI Chatbot eLearning Widget, improved first-pass approvals, consistency across accounts,… Read full article

    Written by

    elearning