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Elevate your Marketing and Advertising team with quality custom training content.
Training and Development Manager, New York, NY
eLearning Solutions Company is fantastic! Their products are innovative, user-friendly, and do an excellent job presenting the training content. I'm so grateful for their help, we were able to reach our training targets and stay on track with the business goal. I would gladly recommend this team to anyone looking for an effective online learning curriculum.
Senior Learning Evangelist, Tallahassee, FL
This company develops superior custom learning courses. Their comprehensive approach to content processing and engaging delivery greatly simplified complex topics for my internal learners. They offer quality courses that are well-suited to self-paced learning. The courses we received are an invaluable educational resource for us.
Senior Traning Manager, Richmond, VA
The ELS team is incredible, very talented, and very skilled! They've transformed the boring courses we've been using until now into content that is fun, engaging, and interactive. Every slide is meticulously designed and serves a purpose. I absolutely recommend ELS as my #1 contractor for anything learning-related.
VP of People Operations, New York, NY
The eLearning Solutions Company has revolutionized learning for our team with their innovative AI chatbots. We now have interactive and engaging modules that have improved our learning completion metrics as well as knowledge retention. AI was an excellent and forward-thinking approach! I highly recommend this company.
Program Manager, San Francisco, CA
eLearning Solutions Company has exceeded my expectations. Their interactive modules are brilliantly designed, informative, engaging, and incredibly intuitive. The support and communication I received throughout the project were fantastic as well. I will certainly trust this team with my future learning and development needs.
Head of Human Capital, Hoboken, NJ
This company is fantastic! We had a very tight deadline, and I'm glad that we selected the right contractor to outsource our learning needs. I highly recommend them to anyone looking for a reliable external learning development partner.
Chief Learning Officer, Las Vegas, NV
eLearning Solutions Company offered an exceptional development process, truly transforming our training modules. Their innovative solutions, professionalism, and project management are incomparable. They are a valuable resource for any company's elearning needs.
Lead Learning Designer, Sacramento, CA
The eLearning Solutions Company profoundly enhanced our elearning capabilities. Their tailored solutions and exceptional support services are second to none. The new courses are truly a game-changer for our training program. Highly recommended!
Managing Director, New York, NY
eLearning Company is phenomenal! The training materials they created for us are clear, engaging, and easy to follow. Our team's skills and knowledge improved significantly. I highly recommend this company for enriching professional development.
Head of People, Boston, MA
I can honestly say that your team has delivered beyond my expectations. Every single one of the elearning modules is top-notch, engaging, and well-thought-through. The interactive content has truly helped us deliver the message and make sure it sticks. I would highly recommend your approach and the innovative learning solutions you deliver!
HR Manager, Chicago, IL
My experience with eLearning Solutions Company has been exceptional. They provided a stellar development service with utmost professionalism and efficiency. Their user-friendly designs and innovative learning strategies surpassed my expectations! They are true leaders in the elearning industry.
for the Marketing and Advertising industry
Microlearning Modules
Bite-sized lessons that deliver focused knowledge quickly and efficiently.
Example:
“Briefs that Light a Fire” shows, with real examples, how a two-page brief can do more than list deliverables. We walk through a before-and-after: the ‘meh’ version that reads like a grocery list, and the version that gives the team a sharp problem, a human truth, and a constraint that sparks creativity. You’ll hear a CD narrate exactly what they look for in the first read and why a single electric sentence often does more than ten bullet points.
Engaging Scenarios
Interactive stories that let learners practice decision-making in realistic contexts.
Example:
“The Feedback We Didn’t Want (But Needed)” places you in a live concept review where the client loves the vibe but can’t see product benefits. Do you protect the idea, pivot the story, or propose an A/B path with different emphases? As you make choices, you’ll watch how trust rises or falls and how scope, timeline, and media implications shift—because creative doesn’t live in a vacuum.
Tests and Assessments
Quizzes and evaluations that measure understanding and track progress.
Example:
“Brand Voice Tuning Fork” gives you six sample lines and asks you to rewrite them for three distinct voices: playful challenger, calm expert, and minimalist premium. We compare your lines to real brand patterns and flag where a single adjective pulls you off voice. The goal isn’t to mimic—it’s to learn the levers that change tone without changing truth.
Personalized Learning Paths
Customized content sequences tailored to each learner’s goals and needs.
Example:
“From Brief to Breakthrough” shifts with your role. Copywriters practice compressed storytelling and headline ladders; art directors dive into composition for mobile, not the desktop of dreams; media planners master pacing, frequency caps, and the politics of budget reallocations. The path nudges you when a skill needs reps and celebrates small, real improvements.
Performance Support Chatbots
On-demand digital assistants that provide just-in-time answers and guidance.
Example:
“BrandSide” sits in your tools to answer those workflow-stopping questions: ‘Can we say “free” here?’ ‘Which logo lockup on dark backgrounds?’ ‘What’s the character count for this unit?’ It sources the answer from your brand’s bible and the latest legal notes, and it copies in a snippet you can paste into the client email right now.
Online Role-Plays
Simulated conversations or interactions that help learners build real-world skills.
Example:
“Presenting Without the Back Foot” lets you rehearse the client meeting where you unveil a bold concept. The avatar asks skeptical, fair questions—about risk, fit, and the ‘so what’—and you practice answering without defensiveness. You’ll learn to narrate your choices and invite collaboration without letting the work turn to oatmeal.
Compliance Training
Structured programs that ensure employees meet regulatory and organizational standards.
Example:
“Ads that Keep Us Out of Trouble” focuses on practical do’s and don’ts: claims that need substantiation, influencer disclosures that don’t kill the vibe, and how to make ‘limited time’ mean something. You’ll see side-by-side creative with small tweaks that flip a red flag to green, and you’ll finish with templates you can actually reuse.
Situational Simulations
Immersive activities that replicate real-life challenges in a risk-free environment.
Example:
“Launch Week Roller Coaster” simulates that delicious chaos: one asset crushes, another stumbles, a creator goes viral with an unexpected twist. You’ll decide how to reallocate budget, what to pause, and how to talk about the pivot with a client who really wants ‘the plan’ to be the plan. The point isn’t to be perfect; it’s to be transparently smart.
Upskilling Modules
Targeted courses designed to expand knowledge and build new competencies.
Example:
“Creative for the Thumb” is not another list of ‘mobile best practices.’ We show how to build a three-beat story that works with sound off, how to make the product the protagonist without shouting, and how a single on-screen word can multiply recall. You’ll watch raw footage become an edit that stops a scroll in honest, human ways.
Problem-Solving Activities
Exercises that strengthen critical thinking and practical problem-solving skills.
Example:
“Post-Mortem That Doesn’t Hurt” gives your squad the data and the comments that count. Together you write two truths and one surprise, agree on three keeps and three drops, and script a one-paragraph narrative you can share upstream. It’s structured, fast, and leaves the team more confident than when you started.
Collaborative Experiences
Group learning opportunities that encourage teamwork and knowledge sharing.
Example:
“One-Day Brand Sprint” brings strategy, creative, media, and analytics into the same room to answer one question: what is the single story we will tell this quarter? By late afternoon, you’ve agreed on a north star, chosen the proof points, and drafted two expressions—one built for reach, one for relevance—so production can begin tomorrow.
Games & Gamified Experiences
Play-based learning methods that motivate through competition, rewards, and fun.
Example:
“Headline Ladder” turns copy practice into a sport. You’ll start with a lukewarm line and climb fifteen rungs of specificity, music, and meaning until it lands with a thud—or sings. The leaderboard celebrates not just speed, but lift from first to final.
1
Skill Growth
Custom training builds real-world competencies step by step, giving learners the confidence and ability to perform effectively.
2
Employee Engagement
As learners see their skills improving, they become more invested and motivated, deepening participation in the training process.
3
Organizational Readiness
This combination of stronger skills and higher engagement ensures the workforce is prepared, compliant, and aligned with organizational goals.
in the Marketing and Advertising Industry
40%
Less Time Spent on Training
Online learning requires less than half of the time that would be needed for in-person training.
70%
Efficient Experience-Based Learning
Up to 70% of adult learning occurs through hands-on experiences. Online task simulators allow practicing and making mistakes in safe environments.
94%
Higher Learner Satisfaction
94% of adult learners prefer to study at their own pace and on their own schedule.
in Marketing and Advertising
AI-Powered Chatbots and Virtual Coaching
These are conversational agents (often built on advanced language models) that can interact with employees in natural language – answering questions, providing feedback, and even coaching in a human-like manner. L&D decision-makers are increasingly adopting these tools to offer on-demand assistance and personalized guidance.
24/7 Learning Assistants
AI chatbots serve as always-available tutors or helpdesk agents for learners. Employees can ask a training chatbot to clarify a concept, provide an example, or troubleshoot a problem at any time. Many companies have integrated such bots into their learning platforms or collaboration apps. According to industry research, virtual assistants and chatbots are now being deployed to handle routine learner queries and provide instant feedback on quizzes or exercises. This immediate support keeps learners from getting stuck and enables more self-directed learning. It also reduces the burden on human instructors or IT support for common questions.
Example:
“Studio Buddy” answers fast: ‘CTA too long for this unit?’ ‘Legal wants softer language—options?’ ‘What’s the smallest logo size on OOH?’ It cites your brand manual and legal notes, and it formats answers you can paste into the creative doc or client email without a rewrite.
Feedback and Coaching
Beyond Q&A, AI coaches can give real-time feedback on performance. Modern AI tutors use natural language understanding to evaluate free-form responses and deliver personalized coaching, just like a digital mentor. L&D leaders find these applications instrumental in achieving training goals; surveys show high ROI of using AI chatbots to offer real-time feedback and guidance during learning.
Example:
Drop in a concept board and the coach won’t judge your taste; it will warn where the story breaks, where a claim needs support, and where a single visual is doing too much work. It offers three ‘try this’ swaps that feel like a senior creative whispering over your shoulder.
Scenario Practice and Role-Play
A cutting-edge use case of AI chatbots is powering immersive role-play simulations. AI characters can simulate realistic dialogues with learners. Users can practice a coaching conversation with an AI-driven avatar that responds dynamically. Many organizations have already implemented this type of learning interaction, enabling learners to practice difficult conversations in a safe, simulated environment and receive instant constructive feedback. The AI can adapt its responses based on what the learner says, creating a tailored scenario and coaching the learner on their choices. This moves training beyond scripted e-learning into interactive learning-by-doing.
Example:
Practice the hardest part of account service: telling the truth with care. The avatar plays a CFO who wants last-minute changes without extra budget; you practice options, trade-offs, and calm language that keeps relationships intact.
coaching can help you improve training outcomes.
Automated Assessments and Intelligent Feedback
AI is transforming how companies assess learning and evaluate competencies. Traditional training assessments (quizzes, tests, assignments, etc.) can be labor-intensive to create and grade, and they often provide limited feedback to learners. AI is changing this by enabling more automated, intelligent assessment methods.
Auto-Generated Quizzes and Exams
Using generative AI, L&D teams can automatically create pools of quiz questions, knowledge checks, or even complex case-study exams. Given a training document or video, an AI tool can generate relevant questions to test comprehension. This not only speeds up assessment development but can also produce a wider variety of test items (reducing over-reliance on a few repeat questions). By automating quiz generation, trainers ensure assessments are always fresh and stay aligned with up-to-date content and learning goals.
Example:
Paste the latest ad policy update and the system drafts practical checks—no trivia. Think ‘Which disclosure belongs on this reel?’ or ‘Is this phrasing a claim?’ SMEs tune and publish in minutes.
Automated Grading and Evaluation
Your AI-powered training tool can grade many types of learner responses automatically, far beyond simple multiple-choice scoring. Natural language processing models are capable of evaluating open-ended text responses, short essays, or even code snippets by comparing against expected answers or rubrics. This is particularly useful for large companies that need to assess thousands of learners efficiently and do it in a way that offers personalized feedback and recommendations.
Example:
“Voice Match” lets junior writers submit lines; the grader checks rhythm, vocabulary, and posture against the brand’s voice and offers precise nudges, not generic advice. Creative leads get a digest rather than a pile.
AI-Assisted Feedback and Coaching
Beyond Q&A, AI coaches can give real-time feedback on performance. Modern AI tutors use natural language understanding to evaluate free-form responses and deliver personalized coaching, just like a digital mentor. L&D leaders find these applications instrumental in achieving training goals; surveys show high ROI of using AI chatbots to offer real-time feedback and guidance during learning.
Example:
For media, upload a pacing plan and get a calm critique: where frequency will irritate, where dollars are stranded, and which unit deserves a small test. It’s not a black box; it cites patterns from your past campaigns.
Fairness and Consistency
AI-based assessment can also improve consistency in scoring and reduce human bias in evaluations. Every learner is judged by the same criteria, and AI models (when properly trained and tested) apply the rubric objectively. And, of course, there's always an option to validate AI-produced scores with periodic human review, especially for high-stakes evaluations, to maintain trust and accuracy.
Example:
We calibrate rubrics so a ‘strong headline’ means the same thing across teams. The system spots drift and surfaces paired examples—one ‘clear,’ one ‘almost’—so reviewers realign fast.
assessments and intelligent feedback.
Predictive Analytics for Training Impact and ROI
Linking training efforts to business outcomes has long been a challenge for L&D. Today, AI-driven learning analytics are giving organizations new powers to measure and even predict the impact of training on performance metrics. By analyzing large datasets of learning activities and outcomes, AI can uncover patterns that help prove ROI and improve decision-making.
Advanced Learning Analytics
Traditional training metrics (completion rates, test scores, satisfaction surveys) only tell part of the story. AI allows far deeper analysis by correlating learning data with business data. Organizations are deploying predictive analytics that ingest data from Learning Management Systems, HR systems, and operational KPIs to evaluate how training moves the needle on business goals.
Example:
See which skills move the needle: does ‘three-beat mobile edits’ correlate with lower CPC and higher completion? Did ‘benefit-first copy’ actually lift save-to-cart? We connect practice to performance so creative and media learn from the same scoreboard.
Predicting Training Needs and Outcomes
AI can not only look backward but also predict future training needs and outcomes. AI-driven analytics can even predict which employees might benefit most from certain training, or who might be at risk of low performance without intervention. This predictive capability helps L&D teams prioritize and tailor their initiatives for maximum impact.
Example:
Ahead of a big seasonal push, the system flags a team whose last two campaigns struggled on compliance and suggests a focused hour on claims and disclosures. It’s a friendly nudge that prevents painful re-edits later.
Real-Time Dashboards and Reporting
Modern L&D analytics platforms infused with AI provide real-time dashboards that track training effectiveness. These might include sentiment analysis of learner feedback comments, anomaly detection (e.g., identifying if a particular course consistently yields poor post-test results, indicating content issues), and even natural language generation to summarize insights for L&D managers. The goal is to move beyond basic reporting to actionable intelligence.
Example:
Account leads get a live view of readiness: creative approved, disclaimers cleared, media pacing green, social responses staffed. No more midnight spreadsheets.
Demonstrating ROI
AI-powered analytics capabilities feed into the bigger mandate of proving the value of training. AI helps by directly linking learning metrics to performance metrics. Companies can now estimate the dollar impact of closing a skill gap or predict how improving a certain skill through training will affect key business outcomes. This elevates L&D’s credibility in the eyes of executives.
Example:
Quarterly, we show how learning shaved rework hours, reduced compliance edits, and nudged brand lift. It’s not just ‘training completed’; it’s better work, faster, with results the client can feel.
can drive your business outcomes.
Creative Agencies
- Write tighter briefs and present with less defensiveness.
- Reduce compliance edits through practical examples.
- Connect craft to KPIs clients already watch.
Media Agencies
- Plan pacing that respects humans and budgets.
- Explain reallocations with clear, client-ready narratives.
- Tie learning to CPA, completion, and reach quality.
In-House Brand Teams
- Keep brand voice coherent across regions and channels.
- Make approvals faster with shared rubrics and examples.
- Show fewer rewrites and stronger brand lift.
Performance Marketing Shops
- Turn creative tests into learnings, not noise.
- Raise the floor on copy and mobile edits quickly.
- Prove impact in CPA/CVR and speed to launch.
Social & Community Teams
- Respond with empathy while staying on message.
- Escalate wisely with playbooks embedded in chat.
- Track response quality and sentiment lifts.
PR & Comms
- Stress-test statements in scenario labs before publishing.
- Keep disclosures crisp without killing the story.
- Correlate training to earned reach and sentiment.
Retail & E-Commerce
- Write product pages customers can read and act on.
- Practice launch-day pivots with data in hand.
- See better CTR/CVR with fewer last-minute edits.
B2B Content & Demand Gen
- Turn features into plain-spoken benefits that convert.
- Present ABM plans clients can actually picture.
- Track pipeline lift alongside quality of meetings.
MarTech & SaaS Vendors
- Enable customers with role-based academies and voice coaching.
- Reduce support tickets with precise in-product prompts.
- Show adoption and renewal moves after training.
Production Studios
- Plan set days that protect creative and budget.
- Coach talent-friendly, brand-safe direction on the spot.
- Measure fewer reshoots and cleaner approvals.