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for Wholesale Teams

Deliver personalized learning
Deliver personalized
learning
Close skill gaps
Close skill gaps
Establish cost-effective training operations
Establish cost-effective
training operations
Elevate your Wholesale team with quality custom training content.
Here's What Our Clients Say
Examples of custom elearning solutions
for the Wholesale industry
Microlearning Modules
Microlearning Modules

Bite-sized lessons that deliver focused knowledge quickly and efficiently.

Example:

“Quote-to-Order Without the Back-and-Forth” walks inside sales through the exact rhythm of a clean quote: one sentence that names the need, an availability check with honest lead times, and a price line that shows what’s included so no one has to guess about freight or fees. We annotate a before/after email—first the version that reads like a puzzle, then the rewrite a customer can approve from their phone on a jobsite. The module ends by showing precisely where to log the quote in your CRM/ERP so the warehouse sees it the moment it becomes an order.

Engaging Scenarios
Engaging Scenarios

Interactive stories that let learners practice decision-making in realistic contexts.

Example:

“Allocation on a Tuesday” puts you in the seat when a hot item arrives in short supply. Do you fill oldest backorders first, split across key accounts, or hold a few for a customer with a shutdown looming? Each path plays out with margin, fill rate, and relationship impact—plus the downstream effects on returns and credits if promises get fuzzy. You’ll practice explaining your choice in plain language that respects customers and your policy.

Tests and Assessments
Tests and Assessments

Quizzes and evaluations that measure understanding and track progress.

Example:

“UOM & Label ID Lightning Round” uses quick images from the floor—inner packs, cases, and master cartons—to check whether people can spot the right unit of measure, the correct barcode, and the placement that scans on the first try. Immediate feedback ties each answer to a photo of ‘what good looks like’ so pickers and receivers develop the same eye for detail.

Personalized Learning Paths
Personalized Learning Paths

Customized content sequences tailored to each learner’s goals and needs.

Example:

“Your First 60 Days—Inside Sales, Outside Sales, Receiving, Picking, Drivers, Purchasing, Pricing, AR/Credit” adapts to role. Sales learns consultative discovery and clean handoffs; receiving leans into damage checks and ASN variance notes; pickers practice photo proof and zero-drama replenishment requests; drivers rehearse warm, professional curbside interactions and POD habits; purchasing drills ETA clarity and honest substitutions; pricing sharpens break/discount rules; AR/Credit practices kind, specific follow-ups. Miss a check? A two-minute refresher lands in your queue after dinner.

Performance Support Chatbots
Performance Support Chatbots

On-demand digital assistants that provide just-in-time answers and guidance.

Example:

“DistyGuide” lives in chat and your CRM. Ask, “What’s our substitution rule for this line?” and it returns the exact policy with a paste-ready sentence for the customer. Type, “How do I start an RMA?” and it answers with the two fields that must be present, the photo angles that settle 80% of questions, and a link to the form—no scavenger hunt in shared drives.

Online Role-Plays
Online Role-Plays

Simulated conversations or interactions that help learners build real-world skills.

Example:

“Price Pushback Without Losing the Order” pairs an account rep with a lifelike buyer avatar who needs a sharper number. You’ll practice acknowledging constraints, offering an option set (break pack, alternate brand, delivery timing), and closing with a next step you both can live with. Timestamped feedback highlights phrases that kept trust and the ones that quietly eroded it.

Compliance Training
Compliance Training

Structured programs that ensure employees meet regulatory and organizational standards.

Example:

“Warehouse Safety & Privacy in Everyday Words” translates policy into habits: where scanners rest (not in aisles), what belongs in a public note vs. a customer file, and how to phrase updates without sharing someone else’s purchase history. We show side-by-side photos where a small change makes the dock safer and the counter friendlier.

Situational Simulations
Situational Simulations

Immersive activities that replicate real-life challenges in a risk-free environment.

Example:

“End-of-Quarter Surge” simulates the afternoon where urgent POs, late trucks, and a carrier cap collide. You’ll choose staging order, wave timing, and which calls to make first. The sim shows fill rate, OTIF, and team energy moving together so you can savor a shift that ends with fewer apologies.

Upskilling Modules
Upskilling Modules

Targeted courses designed to expand knowledge and build new competencies.

Example:

“Cross-Sell Without Being Pushy” teaches a three-beat pattern—confirm the job to be done, recommend the ‘go-with’ that prevents a second trip, and tell a tiny, honest story of where it saved someone time. We practice with four categories so it feels natural at the counter and on the phone.

Problem-Solving Activities
Problem-Solving Activities

Exercises that strengthen critical thinking and practical problem-solving skills.

Example:

“Returns Spike Post-Mortem” gives your team three weeks of anonymized RMAs and pick photos. Together you write a blameless, three-sentence narrative of what’s happening and pick one small change—label placement, tote size, or a second scan spot—that you’ll try by tomorrow’s first wave.

Collaborative Experiences
Collaborative Experiences

Group learning opportunities that encourage teamwork and knowledge sharing.

Example:

“Pricing + Purchasing + Sales on One Page” gets the three groups to agree on how promos hit the floor: what price, what proof, what sub when stock runs low, and a single photo of ‘what good looks like’ that travels with the promo. One hour; fewer ‘who decided this?’ moments.

Games & Gamified Experiences
Games & Gamified Experiences

Play-based learning methods that motivate through competition, rewards, and fun.

Example:

“UOM Conversion Race” turns a common headache into a friendly sprint. Teams convert mixed inner/case/master quantities and label placements under a timer. Points reward accuracy and the cleanest explanation a new hire could follow.

Let's discuss which custom solution can take your team to the next level.
Discover an easy way to ensure…

1

Skill Growth

Custom training builds real-world competencies step by step, giving learners the confidence and ability to perform effectively.

2

Employee Engagement

As learners see their skills improving, they become more invested and motivated, deepening participation in the training process.

3

Organizational Readiness

This combination of stronger skills and higher engagement ensures the workforce is prepared, compliant, and aligned with organizational goals.

Typical Outcomes Seen by Organizations
in the Wholesale Industry

40%

40%
Less Time Spent on Training

Online learning requires less than half of the time that would be needed for in-person training.

70%

70%
Efficient Experience-Based Learning

Up to 70% of adult learning occurs through hands-on experiences. Online task simulators allow practicing and making mistakes in safe environments.

94%

94%
Higher Learner Satisfaction

94% of adult learners prefer to study at their own pace and on their own schedule.

Using AI to improve training outcomes
in Wholesale
AI-Powered Chatbots and Virtual Coaching

These are conversational agents (often built on advanced language models) that can interact with employees in natural language – answering questions, providing feedback, and even coaching in a human-like manner. L&D decision-makers are increasingly adopting these tools to offer on-demand assistance and personalized guidance.

robot
24/7 Learning Assistants

AI chatbots serve as always-available tutors or helpdesk agents for learners. Employees can ask a training chatbot to clarify a concept, provide an example, or troubleshoot a problem at any time. Many companies have integrated such bots into their learning platforms or collaboration apps. According to industry research, virtual assistants and chatbots are now being deployed to handle routine learner queries and provide instant feedback on quizzes or exercises. This immediate support keeps learners from getting stuck and enables more self-directed learning. It also reduces the burden on human instructors or IT support for common questions.

Example:

DistyGuide returns short, cited answers from your SOPs and playbooks—substitution rules, RMA steps, credit wording, ASN variance notes, pick photo standards—so teams move without guessing. It never suggests technical fixes; it points to process and policy humans apply.

Feedback and Coaching

Beyond Q&A, AI coaches can give real-time feedback on performance. Modern AI tutors use natural language understanding to evaluate free-form responses and deliver personalized coaching, just like a digital mentor. L&D leaders find these applications instrumental in achieving training goals; surveys show high ROI of using AI chatbots to offer real-time feedback and guidance during learning.

Example:

Paste a quote email and the coach suggests a kinder opener, names one missing fact (lead time or freight), and offers a clearer closing ask. It reads like a senior rep who wants you to win the order and the relationship.

Scenario Practice and Role-Play

A cutting-edge use case of AI chatbots is powering immersive role-play simulations. AI characters can simulate realistic dialogues with learners. Users can practice a coaching conversation with an AI-driven avatar that responds dynamically. Many organizations have already implemented this type of learning interaction, enabling learners to practice difficult conversations in a safe, simulated environment and receive instant constructive feedback. The AI can adapt its responses based on what the learner says, creating a tailored scenario and coaching the learner on their choices. This moves training beyond scripted e-learning into interactive learning-by-doing.

Example:

Rehearse a “ship partial vs. wait” call with a buyer avatar. Practice laying out options, confirming what matters most, and logging the decision in neutral terms that age well in the CRM.

Let's discuss how AI-powered chatbots and virtual
coaching can help you improve training outcomes.
Automated Assessments and Intelligent Feedback

AI is transforming how companies assess learning and evaluate competencies. Traditional training assessments (quizzes, tests, assignments, etc.) can be labor-intensive to create and grade, and they often provide limited feedback to learners. AI is changing this by enabling more automated, intelligent assessment methods.

Automated Assessments and Intelligent Feedback
Auto-Generated Quizzes and Exams

Using generative AI, L&D teams can automatically create pools of quiz questions, knowledge checks, or even complex case-study exams. Given a training document or video, an AI tool can generate relevant questions to test comprehension. This not only speeds up assessment development but can also produce a wider variety of test items (reducing over-reliance on a few repeat questions). By automating quiz generation, trainers ensure assessments are always fresh and stay aligned with up-to-date content and learning goals.

Example:

Drop a redlined receiving or returns procedure and get practical, scenario-based checks—no trivia—ready to assign before the next shift. SMEs tweak and publish in minutes.

Automated Grading and Evaluation

Your AI-powered training tool can grade many types of learner responses automatically, far beyond simple multiple-choice scoring. Natural language processing models are capable of evaluating open-ended text responses, short essays, or even code snippets by comparing against expected answers or rubrics. This is particularly useful for large companies that need to assess thousands of learners efficiently and do it in a way that offers personalized feedback and recommendations.

Example:

“Pack Photo Coach” scores pack-out images for label visibility, overhang, and void fill. The gallery of good/needs-work examples teaches without finger-pointing and keeps scoring consistent across shifts.

AI-Assisted Feedback and Coaching

Beyond Q&A, AI coaches can give real-time feedback on performance. Modern AI tutors use natural language understanding to evaluate free-form responses and deliver personalized coaching, just like a digital mentor. L&D leaders find these applications instrumental in achieving training goals; surveys show high ROI of using AI chatbots to offer real-time feedback and guidance during learning.

Example:

For counters and phones, upload a 60-second clip; the assistant flags one phrase that landed as pushy, a faster way to confirm needs, and the moment you earned a reorder with a tiny story. Small tweaks, real lift.

Fairness and Consistency

AI-based assessment can also improve consistency in scoring and reduce human bias in evaluations. Every learner is judged by the same criteria, and AI models (when properly trained and tested) apply the rubric objectively. And, of course, there's always an option to validate AI-produced scores with periodic human review, especially for high-stakes evaluations, to maintain trust and accuracy.

Example:

Shared rubrics keep evaluations steady across branches. If one location grades much harder on ‘photo proof,’ the system proposes a quick calibration with paired examples that bring reviewers back together in ten minutes.

Let's discuss how you can benefit from AI-driven
assessments and intelligent feedback.
Predictive Analytics for Training Impact and ROI

Linking training efforts to business outcomes has long been a challenge for L&D. Today, AI-driven learning analytics are giving organizations new powers to measure and even predict the impact of training on performance metrics. By analyzing large datasets of learning activities and outcomes, AI can uncover patterns that help prove ROI and improve decision-making.

Predictive Analytics for Training Impact and ROI
Advanced Learning Analytics

Traditional training metrics (completion rates, test scores, satisfaction surveys) only tell part of the story. AI allows far deeper analysis by correlating learning data with business data. Organizations are deploying predictive analytics that ingest data from Learning Management Systems, HR systems, and operational KPIs to evaluate how training moves the needle on business goals.

Example:

Go beyond completions. Connect learning to fill rate, OTIF, order cycle time, quote hit rate, margin by mix, and return reasons. Trend lines show whether cleaner quotes and notes become faster trucks and happier customers.

Predicting Training Needs and Outcomes

AI can not only look backward but also predict future training needs and outcomes. AI-driven analytics can even predict which employees might benefit most from certain training, or who might be at risk of low performance without intervention. This predictive capability helps L&D teams prioritize and tailor their initiatives for maximum impact.

Example:

Before seasonal peaks, models flag branches with rising copy edits or slow receiving cycles and nudge targeted refreshers. Small reps now prevent late-stage scramble and freight surprises.

Real-Time Dashboards and Reporting

Modern L&D analytics platforms infused with AI provide real-time dashboards that track training effectiveness. These might include sentiment analysis of learner feedback comments, anomaly detection (e.g., identifying if a particular course consistently yields poor post-test results, indicating content issues), and even natural language generation to summarize insights for L&D managers. The goal is to move beyond basic reporting to actionable intelligence.

Example:

Leaders get a one-page snapshot: quotes aging, fill by wave, returns trending, and customer follow-ups due—plain language, no tab labyrinth. It’s what you need before the 10 a.m. huddle.

Demonstrating ROI

AI-powered analytics capabilities feed into the bigger mandate of proving the value of training. AI helps by directly linking learning metrics to performance metrics. Companies can now estimate the dollar impact of closing a skill gap or predict how improving a certain skill through training will affect key business outcomes. This elevates L&D’s credibility in the eyes of executives.

Example:

Quarterly, you see fewer re-edits, faster order cycles, steadier OTIF, healthier margins, and kinder reviews—evidence the CFO and the front line both recognize.

Let's discuss how predictive analytics
can drive your business outcomes.
Industry Fit Without Industry Friction
Industrial Supply Wholesalers
  • Raise quote hit rates with clearer options and honest ETAs.
  • Reduce returns via photo-proof pick/pack habits.
  • Link training to fill rate, OTIF, and margin mix.
Electrical/HVAC/Plumbing Distributors
  • Standardize counter consults and respectful substitutions.
  • Keep receiving notes and ASN variances crisp.
  • Measure fewer re-picks and faster turns.
Foodservice & Non-Alcoholic Beverage Distributors
  • Align substitutions and splits with policy-safe scripts.
  • Practice wave timing and load order for peak days.
  • Track fewer credits and steadier on-time windows.
Medical & Lab Supply Wholesalers
  • Keep order notes neutral and privacy-respecting.
  • Use photo-proof standards to reduce receiving disputes.
  • Correlate training to fill rate and complaint trends.
Automotive Aftermarket Distribution
  • Explain alternates and core returns in simple language.
  • Speed will-call with pre-stage and photo-proof habits.
  • Measure faster counters and fewer RMAs.
Jan/San & Office Products
  • Turn features into time-saving benefits at the counter.
  • Tighten pick paths and label placements that scan first time.
  • Track OTIF and return reasons together.
Building Materials & Lumber Yards
  • Standardize stage order and load checks for safety and speed.
  • Practice clear, kind delivery windows and site notes.
  • Link training to fewer re-deliveries and claims.
Beauty & Salon Wholesale
  • Write product copy that’s kind, specific, and policy-safe.
  • Keep samples, bundles, and returns straightforward.
  • Measure better reorder cadence and fewer misunderstandings.
E-Commerce B2B Marketplaces
  • Calibrate seller copy, photos, and ETAs to one standard.
  • Use assistants for dispute wording and evidence requests.
  • Track dispute rate and cycle time improvements.
Private Label & Import Programs
  • Align purchasing, QC, and sales on sample to first PO handoffs.
  • Practice neutral, clear variance notes at receiving.
  • Correlate training to fewer credits and steadier margins.
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