“Press Notes That Reporters Actually Use” walks through writing a note that respects a reporter’s time: a crisp subject line that names the news, three bullets of verifiable facts, and a link to assets with at-a-glance usage rights. We annotate a before/after so you can see how removing one adjective and adding one data point turns a pitch from fluff to substance. The module closes with a two-minute checklist for embargo etiquette and how to log the outreach in your CRM so the team doesn’t double-pitch.

“Crisis at 2:07 PM” puts you in the comms seat when a customer video begins to spread. Do you post a holding statement, call the customer first, or brief employees before public channels? Each path plays out with media inquiries, stakeholder reactions, and the timeline pressure that comes with partial information. You’ll practice stating what you know, what you’re still learning, and exactly when you’ll update—without speculation.

“Attribution & Disclosure Pop-Quiz” uses tight, real-world snippets—an affiliate link, a gifted product mention, a client quote—to check whether your copy is clearly attributed and compliant. Instead of red marks, you get a rationale and an alternative line you could paste today that keeps transparency intact without killing the story.

“First 60 Days by Seat” adapts for account executives, content leads, corporate comms, and internal comms. AEs practice expectation-setting and recap notes clients love; content leads sharpen angles and source-backed claims; corporate comms rehearse briefings for execs who prefer headlines to decks; internal comms align tone and timing across org channels. Miss a check? The system quietly serves a focused refresher that night.

“Style & Standards Buddy” answers the questions that stall a day: ‘Where does the disclosure go on Reels?’ ‘What’s our house style for numbers?’ ‘Do we capitalize this title?’ It cites your stylebook and legal notes and drops in a paste-ready sentence for approval emails.

“Interview Bridges Without Spin” pairs your spokesperson with a lifelike reporter avatar. You’ll practice acknowledging the question, answering what you can, and bridging back to facts without sounding evasive. After each run, timestamped notes call out phrases that built credibility—and those that frayed it.

“Sponsored, Not Sneaky” covers disclosures, gifted items, and platform quirks with practical side-by-side examples. We swap one line, adjust one label, and show how clarity increases trust while still looking good. You’ll finish with templates you can reuse.

“Launch Day, Real Pace” simulates the joyful chaos of embargo lifts, first-look coverage, and influencer posts. You’ll decide what to amplify, what to let breathe, and how to communicate small pivots to the client calmly. Outcomes show coverage quality, team load, and brand sentiment over 48 hours.

“Angles that Earn Coverage” teaches how to turn a product fact into a story reporters want: a trend, a data insight, a human outcome. We annotate three pitches, showing the single sentence that moves the piece from announcement to relevance.

“Post-Mortem Without Blame” gives your team a short timeline, traffic chart, and five real comments. Together you write two things you’d repeat, one you’d change, and capture a single process tweak—like cutting six approval steps to three—that makes next time smoother.

“One-Day Messaging Sprint” gets product, legal, HR, and comms to craft a single set of statements—external and internal—with source links and escalation rules. By late afternoon, you have one page everyone can stand behind.

“Headline Ladder” turns copy practice into a friendly challenge. Teams start with a lukewarm line and climb rungs—specificity, data, human angle—until the headline sings. Points reward lift, not snark.